Store-in-Store Franchise Program
Turn your existing showroom into a premium interiors destination
Tile, sanitary ware, or granite showroom owner? Integrate a Bethliving Store-in-Store in just 600–700 sq. ft. Starting investment of ₹10 lakhs. Zero stock. Extraordinary returns.
â‚ą 10L
Starting Investment
600–700
Sq. Ft. Space Require
â‚ą1Cr+
Revenue Potential – Year 1
20%
Year-on-Year Growth
the opportunity
Six reasons this model works
Beth Living’s Store-in-Store is designed to plug into your current business — not replace it. Here is what makes it uniquely powerful.
Seamless Integration
Use your existing showroom space, train your current team, and avoid additional rent or manpower costs. No disruption to your core business.
Strong Revenue Potential
Generate up to â‚ą1 crore in additional turnover in Year 1 with 20% year-on-year growth and a high-margin product portfolio.
Zero-Stock Business Model
Unlike traditional tile or sanitary ware trading, Beth Living operates on a zero-inventory model — minimal financial risk, maximum returns.
Powerful Ecosystem Access
Cutting-edge software platforms, a comprehensive product portfolio, end-to-end customer service support, and streamlined order fulfillment — all provided.
Unique Market Differentiation
Introduce Stainless Steel Home Interiors — a fast-emerging category that sets your showroom apart with modular kitchens, wardrobes, and premium interior solutions.
Assured Territory Protection
Beth Living maintains exclusive territorial advantage with a minimum gap of 5–10 km, ensuring your market is protected and your investment is secure.
Opportunity at a Glance
600–700 sq. ft.
Space Required
Within your current showroom
From â‚ą10 Lakhs
Investment
Incl. software license + display
Store-in-Store
Business Model
FOFO · Zero Stock
Stainless Steel
Product Category
Home Interiors — Kitchens & More
Up to â‚ą1 Crore
Year 1 Revenue
Additional top-line contribution
20%
Annual Growth
Projected year-on-year
5–10 km
Territory Protection
Exclusive zone guaranteed
End-to-End
Support Provided
Why It Works
Built for professionals who already know the market
The Store-in-Store model is purpose-designed for established showroom owners — it amplifies what you already have.
01
No Additional Overheads
- Utilise your existing showroom space
- Train your current team on the new line
- No extra rent, no extra manpower costs
- Operational from within your current infrastructure
02
Zero Inventory Risk
Beth Living’s order-driven, zero-stock model means your capital is never locked in unsold inventory. You earn on conversion — not on holding goods — making it far more capital-efficient than your existing tile or sanitary ware business.
03
Technology-Powered Sales
- Proprietary 3D design & CRM software
- Centralized lead generation & sharing
- Marketing support — digital & offline
- Training and deployment of existing t staff with no additional cost
- Full SOPs from onboarding to fulfillment
04
A Category with No Real Competition
Stainless Steel Modular Home Interiors is a nascent, fast-growing category with 85% of the market still unorganized. Beth Living’s 11 IPRs, in-house manufacturing, and Times of India Group backing give you a product that customers simply cannot find elsewhere.
05
Elevated Store Positioning
Adding a premium steel interiors offering upgrades how customers perceive your showroom — increasing dwell time, average transaction values, and referrals organically.
06
Proven Pan-India Model
- 28+ active stores across India
- Operational in multiple cities
- Franchisees across metros, Tier-2 & Tier-3
- Proven franchisee community of 30+
Ideal Partners
Who should partner with Bethliving?
If you operate in the building materials or home interiors ecosystem, this is built for you.
Tile Showroom Owners
Sanitary Ware Traders
Granite & Marble Dealers
Building Material Retailers
Entrepreneurs Seeking Portfolio Expansion
What you get as a Store-in-Store franchisee
The FOFO Model
The FOFO Store-in-Store is a fully owned, fully operated model — giving you wholesome profits while Beth Living provides the technology, SOPs, leads, and brand power.
600–700 sq. ft.
+ GST · 3D & CRM included
50% Cost
Marketing support offset
₹10L–15L
All-in starting figure
Up to 40%
High-margin product line
Franchise fee deliverables include:
Partner Voices
What our franchise partners say
"Owning a Bethliving franchise has been an absolute game-changer. The support and training provided is top-notch."
T V Ismail
Whitefield, Bangalore Franchisee
"Being part of this reputed brand network has given me a competitive edge. I am doing the best business of all time."
Pradeep Jain
Ahmedabad, Gujarat Franchisee
"The positive brand reputation of Bethliving has given my business a strong foundation. I am confident about the growth potential."
Mathew Joseph
Pala, Kerala Franchisee
Get in Touch
Request a callback
Our partnership team will walk you through the complete setup — investment, territory, and timelines.
Toll Free
1800 890 1057
sales@bethliving.com
Manufacturing & HQ
Plot No 292 B KIADB, Industrial Area Phase 2, Harohalli, Ramanagara District, Bangalore Rural – 562112
Beth Lifestyle Pvt. Ltd. is backed by The Times of India Group and holds 11 intellectual property rights. Our stainless steel modular interiors are manufactured in-house at our Bangalore facility.